2015
Opening of the Carijós Unit (Santo André – São Paulo), under the “Health Place” brand.
Beginning of the expansion: addition of the Tancredo Neves (São Paulo) and Fernando Prestes (São Paulo) units.
2016
Bluefit: new brand, visual identity, and architectural design
Contribution from Leste Private Equity
Expansion in the São Paulo State: opening of the Marechal (São Paulo), São Vicente (São Paulo), and Verbo Divino (São Paulo) units
Opening of the first unit outside the São Paulo State: Joinville (Santa Catarina)
2017
Expansion to the Paraná State
Beginning of the Franchise model
2018
Expansion to Goiás, Minas Gerais, Federal District, and Rio de Janeiro
Beginning of the partnership with Gympass
52 units, 36 of which from Bluefit and 16 franchises, and more than 140,000 members
2019
Expansion to Bahia and Ceará
Hiring of important influencers to strengthen and publicize the brand
72 units, 44 of which from Bluefit and 28 franchises, and more than 200,000 members
2020
COVID-19: during the pandemic, we continued providing access to wellness and health through live streaming on our social networks while the units were closed, and operating under the restrictions and adaptations imposed by the protocols to protect and preserve our members’ and employees’ health
Opening of 22 new units, closing the year with 94 units, 58 of which from Bluefit and 36 franchises, and with the active customer base preserved.
2021
Opening of eight new clubs until June, totaling 102 clubs, 61 of which from Bluefit, and 41 franchises, with over 200,000 active members.